Case Studies
Online Event Marketing
The client is an online education platform specializing in microlearning. They wanted to conduct a first of its kind online conclave for the Pharmacy Education fraternity in India.
Objectives
- Plan and market the online event with little to no use of paid ad campaigns on social media.
How do we pitch in?
Event Plan
We worked closely with the client to finalize the theme and agenda for the conclave, design and develop the event landing page and formulate strategies for maximum user participation during the event
Event Collaterals
The creative minds at InsideOut also worked on the prompt
delivery of several event collaterals which included virtual backgrounds, digital certificates and slide decks among
other things.
Event Marketing
We used a thoughtfully curated series of drip email campaigns and WhatsApp text messages as our primary channels of marketing to reach out to and engage a large database. Additionally, we also helped the client gain huge visibility for the event through timely and consistent organic posts on social media.
Results
- 2000+ visits to the landing page
- 500+ registrations in 45 days
- 70% turnout rate
