Strategy Consulting and Lead Generation
The client is India’s first non-STEM focused EdTech startup. In the wake of the pandemic, they identified an opportunity for online UPSC courses in the market and wanted to launch the courses alongside industry giants like Unacademy and Byju’s.
Objectives
- Identify the brand positioning
- Create brand awareness and drive intent
- Generate leads for each of the offered courses
How do we pitch in?
Go-to-Market Strategy
Our team conducted in depth research, competitor analysisand online surveys to identify the brand’s unique selling proposition, the pricing and thepositioning
Building Brand Assets
Once the strategy was finalized, we worked closely with the internal marketing team to build and finesse brand assets like the logo, brand guidelines, the website, visiting cards, marketing brochures, and newsletters. We also worked on conceptualising and designing interiors for the client’s physical Experience Center..
Lead Funnel Strategy
Since the brand was relatively new, organic traffic alone was not sufficient to generate the targeted number of leads. We worked on developing a marketing funnel comprising webinars, workshops, pdf content, free trials and more to engage the audience and capture leads at every stage of the marketing funnel.
Media Plan and Ad Campaigns
The right messaging on a wrong channel could potentially have a negative impact on the target audience. Therefore, it was important that we find the right digital media mix for the client and allocate their overall ads budget among these channels judiciously. Our team of experienced ad specialists then went on to create audience personas, design and launch the campaigns, monitor, report and optimize them on a daily basis to generate qualified leads and establish a market share for the brand.
Results Shown
traffic to the website
generated across all courses
(return on advertising spend)
Online Event Marketing
The client is an online education platform specializing in microlearning. They wanted to conduct a first of its kind online conclave for the Pharmacy Education fraternity in India.
Objectives
- Plan and market the online event with little to no use of paid ad campaigns on social media.
How do we pitch in?
Event Plan
We worked closely with the client to finalize the theme and agenda for the conclave, design and develop the event landing page and formulate strategies for maximum user participation during the event
Event Collaterals
The creative minds at InsideOut also worked on the prompt delivery of several event collaterals which included virtual backgrounds, digital certificates and slide decks among other things.
Event Marketing
We used a thoughtfully curated series of drip email campaigns and WhatsApp text messages as our primary channels of marketing to reach out to and engage a large database. Additionally, we also helped the client gain huge visibility for the event through timely and consistent organic posts on social media.